Want action now? Get mobile.

At a recent conference in Seattle (SMX Advanced), Bing presented metrics about the differing timescales of the search process between fixed line and mobile searchers. Understandably, the process for 70% mobile users is done and dusted within an hour, as we assume that the information is either immediately vital, or only fleetingly important.

Picture 81The source of this data is from Greg Sterling on the Internet2Go.net blog and their key outtake was “most of these mobile search queries are commercial (directly or indirectly) and they’re going to be fulfilled or completed, in the majority of cases, in the real world — offline.”

So, how are you prepared for mobile, informed, immediate customers?

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