Reported today in Brand Republic, Daily Mail and General Trust’s (DMGT) network of hyperlocal news and community websitesLocal people has reached its century and plans to double in size over the course of the next 12 months. This is great news for
users and advertisers alike. Their sites allow local residents to report on local issues and events, alongside community editors and provide a fantastic platform for very specific advertising within a targeted, geographically discreet audience. Powerful stuff.