Twitter has been busy over recent weeks (and not just with network issues!) Following the release of sponsored Tweets, they followed up with Twitter Places, previewed on their blog yesterday (14 June 2010).
Essentially, this feature will allow all users (mobile and desk/lap top) to add a geo-locator to their tweet, and more particularly to connect that tweet with an actual place, rather than just a set of coordinates.
This gives location based services a massive push towards the ‘mainstream’ of social activity, rather than in the niche of Foursquare, Gowalla and Brightkite.
The big questions are:
- Can Twitter grab the initiative of ‘location’ as its killer app?
- Will current users adopt the new services as part of their normal usage?
- Will it get enough traction before Facebook introduces its location features?
- Are the other ‘original’ services too far ahead to be caught?
Its adoption will be well worth following, and further enhancements and inducements to the service are almost certain to follow.