We’ve been waiting for a while now to understand the angle Facebook were going to take when implementing Location Based
Services (LBS) into the Facebook Page environment and many have suggested that a Foursquare-like “location attached to status” model would be followed. But it appears that, whilst this still may be part of the Facebook LBS package, personalised information and advertising will be the cornerstones of the new developments.
Speaking at the Cannes Ad Festival on Wednesday, Mark Zukerburg, Facebook’s Founder and Chief Exec said “”Knowing where a person is, and being able to personalise to what’s around them and who’s around them, is a really important and valuable thing.” (Source: Brand Republic)
Well Mark, we agree. And we’re looking forward to seeing what Facebook delivers.