Released today, there is a new feature on Google Places page management area. Announced on Google’s Places blog, it allows verified page owners to answer their critics in the ‘Reviews’ section. Clearly a much needed feature for the local marketer, and, carefully used, customer services issues will now be able to be quickly and professionally handled. Turning a negative into a positive, and a positive into an excellent recommendation. Typically form Google it’s ‘a bit later than you’d have liked’, but this will help everyone get a better view on the veracity of the customer’s review, and the outlet’s capability for handling customers correctly.