I’m sure I’m not the only one who hasn’t looked at a local community noticeboard for years, but I do remember a time when the notice board at my local Spar was the best place to find second hand furniture, recommendations for cleaners, and local events. And community noticeboards are the next thing to fall under an entrepreneur’s gaze and go digital.
EveryBlock – @everyblock
In his blog post about the relaunch, founder Adrian Holovaty says ‘The current crop of Web social media tools is focused on people you already know‘. Instead of focusing on existing relationships, EveryBlock connects people with a common interest – a location.
You can look up a postcode down to extreme granularity, or look for suburbs or cities, and ‘follow’ them almost like you’d follow a person on Twitter.
Users in the neighbourhoods can message each other and hold conversations almost like a discussion board or forum. EveryBlock also takes ‘stuff’ from the net and aggregates that ‘stuff’ by location. Yelp reviews, new local photos on Flickr, lost-and-found ads on Craigslist, real estate listings, local Meetups – all based on a location you’ve defined.
In short, EveryBlock amplifies the stuff already out there, just by making it hyper-local and hyper-relevant.
Mashable covered the relaunch as a community site and LostRemote also did a piece on them. It’s not available in the UK yet, and no doubt still has a lot of traction to gain in the US before it hops over to us, but you might as well head over to the homepage and vote via Twitter for London to be their next city.
StickyBoard – @stickyboard
StickyBoard ‘is based on the belief that strong communities make for a better, more fulfilling quality of life’. Users can read news, find local services, check out a calendar of events and post business reviews. Local businesses can advertise in one of several verticals, with Community groups advertising for free.
StickyBoard’s community beliefs are strong, but the website needs to get critical mass from advertisers in order to give the users a reason to be there. Given that it’s launched only a few months ago it’s hardly surprising to see empty news feeds and available advertising spaces. The first burrough was Ealing and you can see a lot more activity in that suburb than let’s say Camden.
So while EveryBlock connects local people and let’s them share community news while aggregating existing local content, StickyBoard connects local people to local businesses and events and is a platform for advertising. Both interesting, both local, both innovative.