RockMelt. The ultimate browser goes local (but not hyper-local)

RockMelt is a browser based on Google Chrome that’s pretty revolutionary. There are lots of reasons why several of the Digital team use it – mainly because it’s simpler and easier than Safari, IE, and even Firefox. The main feature is that it’s integrated with social media, which means that you can add RSS feeds and updates from Twitter or Facebook in a nice little organised side bar.

Although it sounds like RockMelt’s ‘always on’ features will distract you fundamentally by pushing all the distractions further into your view, it doesn’t. It shows you a count, so that you don’t get stuck in that process of going back to check what’s going on all the time (Fear Of Missing Out). If your FOMO gets too bad, now there’s a feature that let’s you go into ‘quiet mode’ – so you can ‘pause’ the distraction temporarily and get on with the task at hand.

Then there is the ‘View Later’ button. On all of your feeds, and all of the pages you’re browsing, you can use the ‘View Later’ function to collate all the bits and pieces you’d like to save until you have the head space. So useful.

But most importantly, now you can search in browser and select which country’s search results you want to see. So for example, if I want to see how high in the results Tesco is when people in Russia search for ‘Tesco’, I can do that easily, without having to use a masking site or other weird and wonderful tools.

So this browser (like all browsers) is not giving me hyper-local search results unless I tell it to in my search terms, but it’s helping me see things from another country’s view. And if RockMelt can build it for country level search results, maybe default regional or hyper-local search results filters are around the corner.

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  1. #1 by Nick Baillie on May 17, 2011 - 5:44 pm

    Totally agree with the point about non distraction – can act as a simple to use, convenient way to aggregate all your favorite social media applications and RSS feeds etc.

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