Archive for category Mobile
At a recent conference in Seattle (SMX Advanced), Bing presented metrics about the differing timescales of the search process between fixed line and mobile searchers. Understandably, the process for 70% mobile users is done and dusted within an hour, as we assume that the information is either immediately vital, or only fleetingly important.
The source of this data is from Greg Sterling on the Internet2Go.net blog and their key outtake was “most of these mobile search queries are commercial (directly or indirectly) and they’re going to be fulfilled or completed, in the majority of cases, in the real world — offline.”
So, how are you prepared for mobile, informed, immediate customers?
With the increasing availability/affordability of Smart Phones (iPhone, BlackBerry, Android, Pre etc) and 3G data connections, Location Based Services are becoming a) possible, and b) popular.
A great example of this is Foursquare (www.foursquare.com). Foursquare is a piece of software which sits on your Smart Phone and ‘checks-in’ to share your location with friends and contacts – and to promote proximate businesses and social activities (e.g. events, restaurants, eateries). Happy, social activity to some; dark, evil big brother to others. Naturally it’s been made nice and open to be shared across the web via other social media outlets (Facebook, Twitter et al.)
And maybe some day soon we’ll be including this as an opportunity to our clients.
And the downside? Well some friendly people have decided to launch a site which capture people’s Foursquare ‘check-ins’ particularly when they leave home, and put them in a single place called pleaserobme.com – (see this link for news articles on the site)
Proof, if it were needed that one man’s openness and sharing is another man’s open window and helping themselves.