Archive for category News

Local Marketing Round-up #1

Marissa Meyer explained more about Google Business Photos at Social Loco early last week – an extension to Google Maps that allows business owners to have photos taken by Google of the interior of their business. She also explained that Google’s two pillars of Local are Maps and Places. Only available in selected cities so far but includes London.

Facebook Deals launched in Alpha in 5 US markets. Most interesting about this is the way that Deals are promoted to users living in those markets. Deals has been given a high priority space on the left-hand navigation as well as a pop up when the user logs in. The pop up asks the user for even more granular location information (ie Zip code) rather than the city that the users have already entered. Clearly, Facebook is planning to hit the location relevancy hard. No news yet on whether the Zip codes captured at this stage will be usable for Facebook advertising.

Great news for Local Mobile Marketers with a new Smartphone user study released by Google in late April. News for Local Marketers is that 9 out of 10 Smartphone searches result in an action (purchasing, visiting a business, etc.), and 88% of these searches result in action being taken within a day – Mobile = Fast conversion!

A sad day for Local blogging with the ending of the Guardian Local experiment. Three local blogs in Cardiff, Edinburgh and Leeds were highly valued in the community, but deemed unsustainable in the current format. Will Perrin from Talk About Local makes some incredibly wonderful points – mainly around the balance between community vs commercial sustainability, and Ed Oldfield gives us a bit more info about the commercial and advertising side of the experiment.

Tim @ The Daily Infographic published an excellent summary of the Deals space – Facebook Deals vs Google Deals vs Groupon vs Living Social. Not really news but a nod to a helpful resource!

Finally, eBay continues on a shopping spree for businesses that give them local capabilities with their acquisition of local media and advertising company Where. Here’s TechCrunch’s announcement and summary of eBay’s Local aspirations.

Advertisements

Leave a comment

Nice interactive digital experience for Evoque

This is the ‘Trailer’ for a new interactive digital experience for the Range Rover Evoque Pulse of the City project. It’s a choose your own adventure film called Being Henry.

Starring Leo Fitzpatrick (The Wire) and directed by Nick Gordon (Levi’s, Sony, Doritos), Being Henry is housed on a dedicated Adobe Flash site. It’s basically composed of multiple videos that seamlessly switch when the viewer clicks on Henry and drags him toward a certain decision. The dragging sequence is done via a series of JPEGs that cut smoothly into the live action.

The viewer manipulates through a series of choices, resulting in nine storylines and 32 different endings. (Check out the video for a taste of what kinds of things happen in all the possible stories.)

The product tie-in? Every choice you make — taking chances, looking for love, etc. — apparently determines your ideal Range Rover Evoque, which you’re presented with at the end of the film.

If the idea seems familiar, you may recall that we have already ‘been there, done that’ with an ‘experience’ for the Alfa MiTo last year. Again proving that EMO can get ahead of the curve when given the opportunity.

Leave a comment

Facebook prepares to offer local ads

We’ve been waiting for a while now to understand the angle Facebook were going to take when implementing Location Based

Services (LBS) into the Facebook Page environment and many have suggested that a Foursquare-like “location attached to status” model would be followed. But it appears that, whilst this still may be part of the Facebook LBS package, personalised information and advertising will be the cornerstones of the new developments.

Speaking at the Cannes Ad Festival on Wednesday, Mark Zukerburg, Facebook’s Founder and Chief Exec said “”Knowing where a person is, and being able to personalise to what’s around them and who’s around them, is a really important and valuable thing.” (Source: Brand Republic)

Well Mark, we agree. And we’re looking forward to seeing what Facebook delivers.

Leave a comment